DMA Awards 2013: WDMP, M&C Saatchi, Ogilvy One, Havas EHS, Publicis Chemistry & Lida among winners
The 2013 Direct Marketing Association Awards saw WDMP awarded the Grand Prix for its work with Monarch Airlines, while Ogilvy One London took home 18 awards in total.
The award was presented to WDMP after the agency was appointed by Monarch Airlines with a brief to build its reputation and revenue within the ski ,at key, which led to an augmented reality campaign that helped generate £2.2m in sales.
Other winners on the evening included Lida, M&C Saatchi, MRM Meteorite, Publicis Chemistry and Havas EHS.
Ogilvy One London took home the most awards with three Golds, eight Silver and seven Bronze awards in the DMA’s 37 categories.
Other big winners on the night included Creator, Ogilvy & Mather and Lida who each won four Golds, Havas EHS who won three Golds and Arthur London, M&C Saatchi, MRM Meteorite and Publicis Chemistry who each claimed two Golds.
Mark Runacus, chair of the DMA Awards committee and director of loyalty & relationship management for Karmarama, described the Grand Prix winner as; “a genuinely insight-driven, multi-channel approach – without a huge budget - can deliver impressive ROI."
This year's judging panel was chaired by playwright, director and screen writer, Stephen Poliakoff.
Poliakoff said: “Many of the entries in this year’s DMA Awards exemplify how deftly marketers are using short story telling to engage with their audiences. For me, the entries that stood out from the crowd were the ones that had the irresistible combination of strong narrative, clever copywriting and arresting images.
“Britain’s creative industries are thriving and are the envy of the world. Our writers, artists and musicians are acclaimed not only for the artistic contribution they make to society, but also for the contribution they make to the economy. Your industry is no exception and must be recognised and celebrated. Winning a DMA Award is fantastic achievement. Those that walk home with a trophy should be satisfied that they do so because of the real difference they have made.”