Carling has unveiled its Christmas ad online, continuing the ‘It’s good...but it’s not quite Carling’ campaign.
Created by Creature and with media by Zenith Optimedia, the Pint Harp ad sees Jon performing his own unique take on the Christmas classic Silent Night with a little help from his friend Dylan.
“Christmas ads are often a hot topic of conversations around this time of year, we wanted to make sure that we celebrated the festive season in a way everyone could relate to and of course have a laugh about,” said Carling brand director Jeremy Gibson. “We believe with its understated approach this new ad captures the British Christmas spirit perfectly and continues to provide excitement in the lager category through our creative approach the advertising for Carling.”
Andrew Milner, account director for Creature added: “We're delighted with the third online exclusive ad for Carling. It's been quite the year for Dylan and Jon, what with Halloween house parties, tremendous trick shots and misguided paintjobs so it’s nice to see them bringing some Christmas cheer to all. We really think Yule love it. Roll on 2014.”
Smuggler was the production company for the ad.