The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

PC shipments record sharpest annual decline on record

Author

By John Glenday, Reporter

December 3, 2013 | 1 min read

Global PC shipments have suffered their sharpest annual contraction on record with figures indicating the sector shrank by 10.1 per cent over the year – worse than the 9.7 per cent previously predicted.

The International Data Corporation has now recorded falling PC sales for six quarters in a row, another unwelcome record for the industry.

Jay Chou, a senior research analyst with IDC, said: “Perhaps the chief concern for future PC demand is a lack of reasons to replace an older system.”

Declines are expected to ameliorate somewhat in 2014 but there is no indication that any form of bounce-back is on the cards.

Consumer PC’s have been hit by a triple whammy owing to the rising popularity of tablets, smartphones and laptops but commercial sales have, thus far, held up rather better, falling by just 5 per cent over 2013 versus 15 per cent declines in the consumer arena.

Trending

Industry insights

View all
Add your own content +