O2 appoints The Marketing Practice to handle B2B account

By Ishbel Macleod | PR and social media consultant

The Marketing Practice


O2 article

December 3, 2013 | 2 min read

O2 has retained The Marketing Practice to drive its growth in the enterprise business-to-business market for three years.

Appointed following a multi-agency pitch, The Marketing Practice will run end-to-end programmes with the O2 Enterprise marketing team across four main streams: proposition and content strategy; demand generation; customer communications; and sales enablement.

“We’ve been working with The Marketing Practice for over three years now and in that time the team has proven that it can deliver us the holy grail of a fully integrated B2B marketing proposition,” said Paul Stevenson, head of enterprise marketing at Telefónica O2. “For me, they stood head and shoulders above the competition throughout the selection process. I’m delighted that we will be working together as we continue to transform our business over the next few years.”

The Marketing Practice will be responsible for planning and executing campaigns using the Eloqua system.

“I am really delighted that O2 Enterprise has selected The Marketing Practice as its partner for the next three years. A competitive supplier review presents a really tough challenge for any incumbent agency and the outcome underlines the value that our partnership with O2 has generated over the past three years. We have always loved working with the O2 team and we will continue to deliver innovative programmes that drive measurable results,” added Clive McNamara, CEO at The Marketing Practice.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Following the appointment, The Marketing Practice will also look to help growth of O2’s social media presence across the @O2businessuk Twitter account, Slideshare and LinkedIn profiles.

Content created with:

The Marketing Practice is a leading, global B2B agency that delivers growth right across the funnel.

Find out more


Industry insights

View all
Add your own content +