Digital Transformation

November: another record month online for The Drum

By Stephen Lepitak | -

December 3, 2013 | 3 min read

The Drum has recorded another record month for online traffic in November, reaching 877,499 visits during the month.

The November statistic overtakes the site's previous record of 846,296 visits during the month of September this year.

November also recorded 1,340,109 page views and 686,454 unique visitors during the same 30-day period.

Major stories for the month were found to be centred mainly around advertising launches, with the two largest draws proving to be the Christmas campaigns from Coca-Cola and John Lewis as well as a new advert from Specsavers.

The Drum's Jobs page also continued to be a major attraction, and has continued to see its audience grow.

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Meanwhile, with James Doleman, The Drum has been one of the few media outlets accredited to report directly from the Rebekah Brooks/Andy Coulson trial, posting up-to-the-minute reports each day as new evidence has been heard.

The Drum has also very recently begun to report on the Australian media and marketing sectors too, and its base in this time zone has allowed it to extend the working day of its website generally. It is also one of the few websites in the sector that is updated seven days a week.

Gordon Young, editor of The Drum, commented: "These figures consolidate our position as the largest marketing website to be published out of the UK. It also demonstrates that as well as a growing UK audience, The Drum is also seeing more views from the likes of the US and Australasia.

"All in all it has been an amazing year for The Drum. We'd like to thank all of our readers and growing list of advertisers and sponsors for their support."

Earlier this year, The Drum was named the UK's Best Business Magazine by the PPA.

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