Nike unveils ‘Dare to be Brazilian’ spot ahead of the World Cup 2014
Nike has rolled out a new ad featuring big names from the Brazilian football team ahead of next year’s World Cup.
Created by Wieden+Kennedy São Paulo, the 90-second ad blends live-action and animations to show the likes of David Luiz, Thiago Silva, and winger Bernard jumping from on the pitch action to street football.
The ‘Dare to be Brazilian’ spot is being supported by OOH and digital, while consumers can participate in the campaign through social media or customising a campaign-themed T-shirt at Nike.com.
Title: Dare to Be Brazilian
Client: Nike Brazil
Agency: Wieden+Kennedy São Paulo
Executive Creative Directors: Icaro Doria, Guillermo Vega
Creative Directors: Blake Kidder e Patrick Almaguer
Copywriter: Vitor Amos
Art Director: Pedro Izique
Production Company: Rattling Stick
Director: Daniel Kleinman
Director of Photography: Toby Irwin
Producer: Johnnie Frankel
Editor: Steve Gandolfi
Illustrator (Cena David Luiz): Rafael Grampá
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