By Jennifer Faull, Deputy Editor

December 3, 2013 | 1 min read

Nike has rolled out a new ad featuring big names from the Brazilian football team ahead of next year’s World Cup.

Created by Wieden+Kennedy São Paulo, the 90-second ad blends live-action and animations to show the likes of David Luiz, Thiago Silva, and winger Bernard jumping from on the pitch action to street football.

The ‘Dare to be Brazilian’ spot is being supported by OOH and digital, while consumers can participate in the campaign through social media or customising a campaign-themed T-shirt at


Title: Dare to Be Brazilian

Client: Nike Brazil

Agency: Wieden+Kennedy São Paulo

Executive Creative Directors: Icaro Doria, Guillermo Vega

Creative Directors: Blake Kidder e Patrick Almaguer

Copywriter: Vitor Amos

Art Director: Pedro Izique

Production Company: Rattling Stick

Director: Daniel Kleinman

Director of Photography: Toby Irwin

Producer: Johnnie Frankel

Editor: Steve Gandolfi

Illustrator (Cena David Luiz): Rafael Grampá

Nike Brazil Fifa World Cup

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