By Ishbel Macleod | PR and social media consultant

December 3, 2013 | 1 min read

Burger King has unveiled 64 pre-roll videos admitting the fact that young people hate pre-roll YouTube ads, with each of the ads based on the video the consumer was about to watch.

Each pre-roll ad was written specifically to the videos most popular with BK’s target market, including movie trailers, music videos, sports, comedians and talk shows.

The campaign was created by Colenso BBDO and produced by Flying Fish, while Y&R handled media.

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