Burger King unveils 64 pre-roll ads acknowledging the hatred of the medium

Burger King has unveiled 64 pre-roll videos admitting the fact that young people hate pre-roll YouTube ads, with each of the ads based on the video the consumer was about to watch.

Each pre-roll ad was written specifically to the videos most popular with BK’s target market, including movie trailers, music videos, sports, comedians and talk shows.