The Post Office has unveiled a campaign, developed by Dare and planned by Mindshare, to show what it is doing to 'make Christmas easier' for consumers this year.
Longer hours, extra staff in branches and installing more self-service machines are all things that the Post Office is going to help consumers over the stressful period.
Stewart Fox-Mills, head of marketing at the Post Office, said: “At the Post Office, we understand the pressures of modern-day life and this is why we are changing to meet these demands.
“Christmas is an exceptionally busy time for everyone and this is why we are taking steps to make things easier for millions of people across the UK this year.
“We’ve extended our opening hours in branches, will have more self-service machines, more staff in branch and have improved our Christmas online support, including Twitter helpers.”
This is the fourth installment in 12 months of the Post Office 'Handled with Care' brand story that looks to move towards real investment in the brand and away from tactical advertising.