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By The Drum Team, Editorial

December 1, 2013 | 1 min read

This delightful spot presented by a silver fox with an impossibly long name, majestically exhorts Belgians to "fuck me rich!" with the aim of selling more cava. A vision of his father explains that Belgians drink more of the fizzy stuff than anyone else... and more Belgian babies mean more people to consume the family's product.

Agency: Duval Guillaume Modem (Antwerp)

Creative Director(s): Katrien Bottez / Geoffrey Hantson

Creative Team: Dieter de Ridder / Ad van Ongeval

TV Producer: Marc van Buggenhout

Film Prod Co: Czar (Brussels)

Director: Koen Mortier

Producer: Joop Haesen

Dir of Photography: Menno Mans

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