Confused.com's Brian the Robot attends his first office Christmas party in festive campaign
Confused.com has unleashed its “witty” alternative Christmas ad, starring brand mascot Brian the Robot.
The campaign, which aims to raise awareness of the brand, comprises of 10 adverts revolving around moments from an office Christmas party, including the ‘Secret Santa’ present exchange and the stereotypical photocopier moment.
Supporting social media activity includes Facebook and YouTube and promotions on Instagram and Facebook. Twitter conversation is also encouraged using the hashtag #BriantheRobot.
Confused.com marketing director, Joby Russell, said of the Publicis London-created campaign, “At this time of year, our TV screens are flooded with festive-themed adverts, talking about the magic and wonder of Christmas. However, we wanted to give our customers something different, a little bit of light-hearted humour to help enjoy the holidays – and what better way to do so than watching Brian the Robot enjoy his first office Christmas party.”
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The campaign will run throughout December and launches on Sunday 1 December.