BT has penned a deal with Universal Music enabling BT TV customers to plat albums from top current artists as part of their TV subscription.
Existing TV Unlimited customers will have the Music bolt-on added to their subscription and new TV customers can add it for £3 a month.
The deal, which sees the latest albums from the music company’s headline stars, boosts BT’s existing Music service, which already offers around 2,500 music, karaoke and concert videos.
Alex Green, director of BT TV, said: “We are really excited to have signed this contract with Universal Music and we are hopeful we can sign other deals with more labels in the near future. This takes our Music offering to another level, at no additional cost to customers. It will allow them to enjoy a whole album at times when they are not necessarily able to sit down and watch the TV.”
In addition to the latest big-name artists, the service also offers an extensive library of classical albums, and unlike other audio streaming services it is advert-free.
The deal follows BT’s recent partnership with BSykB allowing its customers to access Sky Movie channels for a £16 per month subscription charge.