Unilever hands Radox global account to Droga5 Europe as it looks to reposition the brand under one identity
Unilever has awarded Droga5 Europe the global account for its Radox bath and shower care brand.
The win, effective immediately, has seen the agency tasked with repositioning Radox under a singular, global identity in established and emerging markets.
“Droga5 Europe brings an unflinching ambition to give a much loved brand a meaningful role in today’s culture,” explained Julieta Echeita, global brand director of Radox.
“The agency’s strategic foundation, creative excellence and global experience make them ideal partners for this endeavor.
The win comes after the agency, which opened its first European office in London just six months ago under the leadership of Kevin Dundas, secured the global Strongbow account.
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Droga5
Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...
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