Royal Baby the most searched term in 2013 for Yahoo UK

Yahoo has released its annual round-up of trends and stories taken from the company's search results throughout the year, with Royal Baby the most searched term of 2013.

The birth of Prince William and Princess Catherine's first child, Prince George, captured the imagination of the world, while the media and brands jumped on that gravy train with specific content aiming to draw in the interested audience.

The term Royal Baby was the most searched term of the year, with it topping the Most Searched Obsessions and Most Searched News Stories lists.

The overall top searches were: Royal Baby, iPhone, Arsenal FC, Kindle, Liverpool FC, House Prices, Football Transfers, One Direction, iPad and Manchester United.

The most searched for terms relating to news stories were: Royal Baby, House Prices, Nelson Mandela, Rolf Harris, Oscar Pistorius, Syria, Madeleine McCann, Michael Le Vell, Samantha Lewthwaite and Margaret Thatcher respectively.

The most asked question on Yahoo Search was "When do the clocks change?" which was ahead of "What is my IP address?" and "How do I change my password?"

Meanwhile, the 10 most searched for celebrities were revealed to be: One Direction, Miley Cyrus, Kim Kardashian, Cheryl Cole, Susanna Reid, Helen Flanagan, Katie Price, Kelly Brook, Jennifer Aniston and Michelle Keegan.

Big Brother was Yahoo's most searched TV programme of 2013, followed by This Morning, Strictly Come Dancing, The X-Factor, Eastenders, Coronation Street, Doctor Who, Emmerdale, Daybreak and Game of Thrones.

Wimbledon winner Andy Murray was Yahoo's most searched for sports person, followed by Gareth Bale, Cristiano Ronaldo, David Beckham, Lewis Hamilton, Serena Williams, Lionel Messi, Bradley Wiggins, Luis Suarez and Maria Sharapova.

The review was compiled through analysis undertaken by Yahoo editors examining the volume and growth of search results from previous periods to consider apparent themes and trends.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.