JD Sports has announced a deal with boxing promoter Frank Warren which has seen it become the title sponsor of its three major arena events to be broadcast on the subscription-only boxing channel, BoxNation.
"This is an exciting partnership for JD, these are three big events on the boxing calendar and we are pleased to support them,” JD group marketing director Stephen White said. “It's great to see Frank Warren and BoxNation showcasing the UK's home grown talent to the masses and we look forward to working closely with Frank and his team to enhance the boxing fan's, and our customers', experience."
In addition to a strong JD presence at each of the events, the first of which takes place on 30 November, the partnership has seen fans offered the chance to win tickets for the fights, signed merchandise, boxer appearances and 'money can't buy' experiences.
Frank Warren added: "A partnership such as this underlines the appeal of boxing to the sports fan and we are delighted to have the support of such an aspirational brand like JD on board. Support like this allows us to continue the investment in our great boxing talent which will help the sport and the boxers continue to flourish."
This latest deal comes after the brand announced sponsorship of Gigg Lane, home of Bury F.C., which will now be named the JD Stadium.