42% of Black Friday tweets have been positive so far, but the mayhem hasn’t gone unnoticed
42 per cent of tweets around Black Friday – the American retail tradition making its way over to the UK – have been positive so far, with 22 per cent of users expressing excitement about shopping the mega-discount deals.
The retail phenomena has seen UK brands including John Lewis, Asda, Debenhams, and Amazon offer up to 70 per cent off their goods. In the US, where it started as a post-Thanksgiving event, even more retailers have been involved with some people queuing outside stores overnight in a bid to bag the best deals.
However, the frenzy hasn’t gone unnoticed, as 30 per cent of the Twitter conversations around the one-day event have been negative. Eight per cent of users have mentioned the mayhem in the shops, while 12 per cent of Twitter discussions on Black Friday are complaints about having to work.
The social media analysis from Crimson Hexagon also found that two per cent of Twitter users have criticised the extended Black Friday hours saying it isn’t technically Friday if it begins on Thursday and that employees should be given time to rest. Meanwhile five per cent of Twitter users have said they will boycott the whole day and not shop at all.
At the time of analysis, Crimson Hexagon found a total of 825,784 relevant global tweets between 20-29 November.