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NHS to create a TripAdvisor-styled patient feedback website

The NHS is to follow in the footsteps of TripAdvisor with the launch of a website which enables patients to leave feedback and complaints on the quality of hospitals and the care they provide.

NHS staff will respond to these issues in real-time in a process which, it is hoped, will help democratise the service for the digital age.

It is the brainchild of Tim Kelsey, director in charge of patients and information, who sees the scheme as a tool for tackling serious issues – insisting it was not about ‘naming and shaming’.

Commenting on the scheme the British Medical Association said: "It's important that comments that are defamatory, or which threaten the confidentiality of other patients, are screened out and consideration is given to how patients might interact with the service using social media."