Microsoft challenges the public to compare Google v Bing
Software giant Microsoft has announced the next phase of its campaign which challenges consumers to directly compare its Bing search results with Google’s.
The challenge is called 'Bing it on'
The campaign executes across three videos featuring comedian Dom Joly, promoted across social media platforms.
Bing said the campaign is designed to drive an increase in consideration amongst consumers and demonstrate Bing’s continued effort to challenge the search engine market.
“We believe Google is a default currently and we want to challenge people’s search habits,” said Brian Kealy, Head of Bing at Microsoft UK.
“For marketers, the Yahoo! Bing Network is an essential part of any broader marketing strategy, representing 20 million unique searchers from Bing and Yahoo sites.
“We’re focused on extending Bing’s audience base through customer-centered activity that inspires and excites and ultimately benefits the consumer, our advertisers and the Bing platform.”
Microsoft says Bing now has 12.6 million unique searchers, almost one third of internet users in the UK.