Foot Locker and Adidas Originals launch Brooklyn Nets range with urban basketball party and a surprise celebrity guest
Foot Locker Europe and Adidas Originals have transformed an urban basketball court in West London into a late night party venue to promote the new Adidas Originals Brooklyn Nets range.
Hundreds of Foot Locker’s Facebook fans were invited to the venue with the promise of a huge celebration and an appearance by a very special celebrity guest. The fans then partied the night away with body-poppers, artists, basketball players, trampolinists, break-dancers, cheerleaders and DJs.
Created by Michael Hughes and Dalatando Almedia at AMV BBDO, the campaign launches with an 80 second online film and 30 second TV spot capturing the party from every angle.
As basketball players take centre stage to perform incredible tricks, surprise guest Fernando Torres shows up to show off his own unique skills.
Activity to promote the range, exclusively available at Foot Locker, runs from today (28 November) for four weeks in the UK, Italy and France, and includes TV, online, digital display, website and point of sale.
Content created with:
AMV BBDO
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