Super Mario hops aboard a Southwest Airline flight to give every single passenger a free Wii U

By Jennifer Faull | Deputy Editor

November 27, 2013 | 2 min read

Nintendo partnered with Southwest Airlines recently, sending its most famous gaming character, Mario, aboard a New Orleans to Dallas Love Field flight with a case full of Wii U consoles.

Every single one of the 100+ customers on the flight were given a free console, kicking off a larger partnership between Nintendo and Southwest that has aimed to highlight Nintendo’s video game systems and games in the run up to Christmas.

Positioning itself as the official video game partner of Southwest Airlines, Nintendo has also set up Wii U Gaming Lounges in some of Southwest's most heavily trafficked airports between now and 22 December.

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"No one is better than Nintendo and Southwest Airlines at bringing friends, families and fun together," said Scott Moffitt, Nintendo of America's executive vice president of Sales and Marketing. "As Southwest's video game partner, our aim is to bring smiles to travellers and Southwest employees through the fun of Nintendo video games."

Digital activity has also encouraged customers to visit a dedicated page on the Southwest Airlines website for a chance to win one of 30 prizes, including roundtrip tickets and Nintendo products.

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