Match media launches Red Balloon marketplace
Match Media has released details of its integrated media campaign for client RedBalloon to promote its MarketPlace product.
The execution takes place across cinema, magazines, display, online video and search platforms.
Red Balloon CEO Kristie Buchanan said: “Key to the ongoing growth and success of RedBalloon is never standing still or resting on our laurels. Subscription commerce has risen as a major retail trend, gaining particular strength and traction across the US and UK markets. But Australia remains fragmented and dominated by many small players, so we saw this as a great opportunity to become a leader in the local market.
“This new offering is all about creating and fostering an ongoing relationship with our customers – surprising and delighting them with a new product each month. We have reset our BHAG (Big Hairy Audacious Goal) and are now aiming to deliver five million ‘good times’ by 2020. That’s five million customers rating us a nine or 10 out of 10 – we don’t just want customers, we want happy customers and raving fans.”
Communications Planner at Match Media Kristy Emmanouil said: “We were initially engaged by RedBalloon to fine tune their SEM strategy. To now be given the opportunity to launch an exciting new product innovation is testament to our great working relationship and the results we’ve been able to deliver during previous campaigns.
“We’re excited to help bring RedBalloon’s Happiness Revolution to life by delivering a little surprise and delight into the homes of their customers each month.”
The clip has debuted on Youtube ahead of the national rollout.