Kia targets 18-30 males with gaming app

The app is aimed at 18-30 year old males

Kia Australia has unveiled an app designed by We Are Social and Innocean Australia aimed at raising awareness of Kia amongst 18-30 year old males.

Chris Bridgland, account director, We Are Social said: "We took the idea of individualism and created a campaign wrapped around the idea of self expression; an automotive campaign that allows participants to use the car as a canvas, to design, capture and share beautiful imagery which best represents themselves."

Steve Watt, GM of marketing, Kia Australia said: "The aim of the campaign is to excite and connect with young Australian drivers around the launch of the 2014 Cerato Koup. The Koup, historically, hasn't connected with the young audience in Australia and we believe that the way to connect with these highly 'marketing suspicious' and time-poor individuals is to talk to them on their level."

The app is hosted on Facebook.

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