The Financial Times has struck a deal with Dom Reilly to launch a luxury range of travel accessories.
Developed with busy executives in mind, the Dom Reilly for Financial Times series includes a weekend bag, a laptop case, an iPad case and a travel wallet.
Of the partnership, Catherine Jacklin, director of brand and B2B marketing for the Financial Times, said: “Dom Reilly’s collection for the Financial Times has the perfect balance of style and utility. A combination of ergonomic design and Formula One production standards will ensure we can offer the best quality products to our global business audience.”
Adam&eveDDB has been brought in to help launch the collection with a print campaign, featuring the new collection suspended amongst genuine F1 car parts in homage to Reilly’s background as the head of marketing for the Williams F1 Team.
Reilly established the Dom Reilly brand of luxury travel accessories in 2012.