Clemenger BBDO execute oversize cheque stunt for National Australia Bank

Clemenger BBDO Melbourne has executed an experiential outdoor stunt, giving away giant cheques, to promote client National Australia Bank’s mortgage products.The execution saw four oversized cheques posted on obillboards in Sydney and Melbourne, written and signed to the value of $2240. In a statement announcing the stunt, NAB said the cheques would have been honoured if anyone had written their name on the cheque and taken it to a NAB branch."Our experiment is a bit of fun, but it also has a point: the people who find and take down the cheques know what it feels like to have a NAB More Give Mortgage,” said NAB head of marketing Sandra De Castro.“The $2240 they now have is what they would have saved over the last four years on NAB's standard variable rate compared to that of the other majors."Clemenger BBDO Melbourne executive creative director Ant Keogh said “social media lit up with chatter asking whether the cheques were real.”"A cheque can be written on anything - a man once tried to cash a cheque written on a cow. So these cheques, while the size of a billboard, are legal tender, to be honoured in full when taken into a NAB branch," he said.The execution has been described by Clemenger and NAB as a social experiment.

Is it or is it not?

@NAB any clues where last cheque is?

— Callum Ramsay (@Bombers83) November 26, 2013

@Angus_OL @NAB if that's a real cheque I'll be kicking myself. I was right there!

— Reservoir Dad (@ReservoirDad) November 25, 2013

@belindasmilne Would we really put a fake giant cheque on a wall? Would we...? ^RD

— NAB (@NAB) November 26, 2013