Chivas whiskey launches branded content series on EsquireTV
Chivas, the whiskey brand, has unveiled a new 12-part reality web series on EsquireTV.com.
Developed by The Story Lab, the branded content series, titled ‘Brotherhood’, stars Jason Sudeikis, Bryn Mooser, Jon Batiste, Brandon Boyd, Max Chow and Nick Fouquet.
It aims to bring the brand’s qualities – spirit, honour, craftsmanship and success – to life by following a day in the life of these ‘real-life modern gentlemen’.
“Unlike some branded content shows, ‘Brotherhood’ is not about product placement – it’s about pure entertainment as told through the lens of talented, successful men. Chivas products are seamlessly integrated throughout, along with other brands that are natural parts of their lifestyles,” read a statement announcing the deal.
The month-long deal with EsquireTV.com, negotiated by Vizeum US, has also seen the network offer advertising partners and promos, which have aired across all of Esquire’s platforms as well as its social media channels.
A print advertorial will also run in the December issue of Esquire magazine.