Ad of the Day: mothers2mothers - A World Apart
We're an island people, insular by nature; and find it hard to see far-away cultures as relevant to our own. So the idea of showing one young mother's experience as if she were British rather than sub-Saharan Africa is strikingly powerful... helping us relate to her desperation meaningfully without feeling lectured.
Agency: Bartle Bogle Hegarty
Creative Director(s): John Hegarty
Creative Team: Shelley Smoler / Raphael Basckin TV Producer: Michelle Kendrick Film Prod Co: Academy Films
Director: Martin de Thurah
Producer: Dominic Thomas
Executive Producer: Simon Cooper
Dir of Photography: Lasse Frank
Post-Prod House: The Mill
Editing House: Rock Paper Scissors
Audio House: Grand Central
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.Find out more