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By The Drum Team | Editorial

November 27, 2013 | 1 min read

We're an island people, insular by nature; and find it hard to see far-away cultures as relevant to our own. So the idea of showing one young mother's experience as if she were British rather than sub-Saharan Africa is strikingly powerful... helping us relate to her desperation meaningfully without feeling lectured.

Agency: Bartle Bogle Hegarty

Creative Director(s): John Hegarty

Creative Team: Shelley Smoler / Raphael Basckin TV Producer: Michelle Kendrick Film Prod Co: Academy Films

Director: Martin de Thurah

Producer: Dominic Thomas

Executive Producer: Simon Cooper

Dir of Photography: Lasse Frank

Post-Prod House: The Mill

Editing House: Rock Paper Scissors

Audio House: Grand Central

Ad of the Day is brought to you in association with David Reviews.

Mother's Day UK Advertising

Content created with:

BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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