Ad of the Day: mothers2mothers - A World Apart

We're an island people, insular by nature; and find it hard to see far-away cultures as relevant to our own. So the idea of showing one young mother's experience as if she were British rather than sub-Saharan Africa is strikingly powerful... helping us relate to her desperation meaningfully without feeling lectured.

Agency: Bartle Bogle Hegarty

Creative Director(s): John Hegarty

Creative Team: Shelley Smoler / Raphael Basckin TV Producer: Michelle Kendrick Film Prod Co: Academy Films

Director: Martin de Thurah

Producer: Dominic Thomas

Executive Producer: Simon Cooper

Dir of Photography: Lasse Frank

Post-Prod House: The Mill

Editing House: Rock Paper Scissors

Audio House: Grand Central

Ad of the Day is brought to you in association with David Reviews.

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