Turner Broadcasting has appointed Unanimis to sell advertising across its major brands, including Cartoon Network, Boomerang and Cartoonito websites.
Unanimis has become responsible for digital inventory across the three platforms including homepage takeovers, floor ads and skins.
There will also be a major focus on pre-roll video inventory across both cartoonnetwork.co.uk and boomerangtv.co.uk.
Will King, marketing director of Unanimis, said: “Cartoon Network, Boomerang and Cartoonito are tremendous brands with very attractive audiences – and their sites feature innovative forms of interactive content that deliver high levels of engagement.
“New features allow advertisers to integrate their messaging into the site, creating bespoke sponsorship opportunities.”
The appointment follows another high-profile win for the agency, having won the accounts for two women’s lifestyle sites: NBC-owned iVillage, and entertainment news site, GossipCenter.