The University of Edinburgh appoints £1.2m media account to Spirit Media
The University of Edinburgh has appointed Spirit Media to handle its £1.2m media planning and buying contract.
The agency, which won the contract following a public tender, did so against four other competing offers.
As a result, Spirit Media will now be tasked with creating a media strategy that will drive local and international applications from potential students while also driving awareness of the institution using online and off-line platforms.
The contract has been awarded initially on a three-year-basis, but this could be extended to as long as five years.