By Ishbel Macleod | PR and social media consultant

November 25, 2013 | 2 min read

Allianz has teamed with Mercedes AMG Petronas to create a ‘school run’ video featuring team driver Lewis Hamilton.

The next step of the 'school run' campaign from Allianz comes following research that found that 42 per cent of parents say always feeling in a rush is their top school run worry, while one in five parents get distracted by children whilst driving on the school run.

The campaign, by Grey, sees Hamilton drive two excited primary school children, Lauren and Jessica, along their usual route to school, as they chat to him, ask questions and sing for him.

David Radford, director of market management at Allianz Insurance, said: “As we develop Allianz’s profile in the UK, we wanted to demonstrate that we understand the everyday driving experience many people face. Even a leading driver like Lewis Hamilton can find the morning school run stressful!

“Allianz is a partner of Mercedes AMG Petronas Formula One team and has a strong road safety campaign running in over 30 countries worldwide. It was therefore very important to us to bring our expertise here to the UK as part of our local brand awareness campaign, in this case highlighting the need to remain focused in a distracting driving environment.”

The video was shot on location in Brackley, Northamptonshire, UK.


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