Canal+ announced as recipient of Eurobest Advertiser of the Year 2013 Award
Canal+, the French broadcasting company, has been announced as the recipient of the Eurobest Advertiser of the Year 2013 Award.
In recent years, working with their agency BETC in Paris, Canal+ have won two Eurobest Grands Prix, five Golds, two Silvers and four Bronze awards.
The award will be presented to Alice Holzman, vice president of marketing and sales of Canal+ during the Eurobest Awards on 6 December in Lisbon.
Holzman said: “When an expert in storytelling like CANAL+ meets a creativity lover like BETC and they both have high standards, it leads to brave and smart campaigns, in perfect synergy with the content of the channel.”
The chairman of Lion Festivals said Canal+ won the honour because it ‘managed to perfectly portray the essence of their brand through their marketing endeavours’.