Doctor Who 50th Anniversary episode The Day of the Doctor generates 442,692 tweets during broadcast

Doctor Who’s 50th Anniversary special, The Day of the Doctor, has generated almost half a million tweets during its initial simultaneous broadcast to over 90 countries.

According to social analytics company, SecondSync, the 75-minute long special starring Matt Smith, David Tennant and John Hurt as three of the thirteen incarnations of The Doctor, pulled in 442,692 related-tweets during its timeslot, which ran between 7.50pm - 9.05pm in the UK on BBC1 and BBC 1 HD.

The special, which included 3D elements, was broadcast around the world to homes and cinema screens for the first time, in order to reach the programme’s global fan-base all at once and avoid online spoilers of some of the surprises that were included.

Most of those tweeting about the episode (60 per cent) were female, with the peak number of tweets occurring at the beginning of the episode at 12,939 tweets per minute, although the average number of tweets per minute was found to be 2,745.

To promote the build up to the programme, the BBC has been pushing the special hash tag #savetheday in recent weeks.

Earlier today, Twitter revealed the biggest moments for the programme on the social networking platform.

The Day of the Doctor is now available to view on BBC iPlayer.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.