What happens when agencies design Christmas cards for each other? Vote for your favourite
In the build up to this year’s Digital Podge – the event that brings together leaders in the digital field for "a long afternoon chatting to people at the same level who have the same issues as they do and to share war stories and plan for the coming year with new ideas” – The Drum looked to incite a bit of healthy rivalry and called upon some of the attending agencies to take part in our latest creative challenge.
In the same vein as previous efforts where Podge guests had fun with the Olympic posters or created ads for each other, for Digital Podge 2013 we angled our challenge around what is viewed by many as the toughest brief of the year – the agency Christmas card.
Enough to fill the most seasoned creative with dread, the agency Christmas card not only has to achieve stand-out, but there's the small matter that doing work for your own agency can be more exasperating than tending to the most difficult of clients. In an ideal world you'd appoint an outside agency to do it for you, which is where we come in.
We paired up some of the attending agencies and got them to tackle each others’ Christmas card briefs. And we have the resulting cards below, along with the original briefs.
We’ll feature some of the cards in the 13 December issue of The Drum, but want you to decide which. So, while guests at Digital Podge settle down to their lunches (we hear it’s shepherds pie) have a look over their efforts and vote for your favourite.
PRECEDENT'S CHRISTMAS CARD, DESIGNED BY THE TEAM
THE TEAM'S CHRISTMAS CARD, DESIGNED BY PRECEDENT
NICE AGENCY'S CHRISTMAS CARD, DESIGNED BY CRITICAL MASS
CRITICAL MASS'S CHRISTMAS CARD, DESIGNED BY NICE AGENCY
AMAZE'S CHRISTMAS CARD, DESIGNED BY SOMEONE/ELSE
SOMEONE/ELSE'S CHRISTMAS CARD, DESIGNED BY AMAZE
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In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
We are a digital experience company based in London and Hong Kong.
We work with clients we believe in, who become our partners.
At Precedent we’ve learned to focus on the opportunities that digital and technology bring on a human level. And our approach begins with our understanding of what makes us human.
We combine technology, with context, insight and empathy to build digital experiences, services and brands to support our clients’ digital futures.
Users are only users when they are using your service.
Consumers are only consumers when they are buying your product.
Humans are humans, always.
Amaze is a leading, full-service digital marketing, technology and commerce consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
Amaze has proven strength across the entire digital stack from strategy, insights and communications through to solution, design and build, digital commerce and global implementation.
With offices in London, Manchester, Liverpool, Brussels and Chicago, its work currently spans 104 countries in 28 languages for an impressive client list that includes ASICS, Coats plc, East Coast Main Line, Lexus, NSPCC, Pizza Hut Restaurants, Toyota and Unilever.
Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design and build and digital commerce.
Nice Agency specialises in the strategic planning, design and development of innovative applications. Our experience spans platforms, screens and environments. We create digital products across the web, desktop, mobile, tablet, connected TV and digital in-store using our user experience design-led process and technical expertise.Find out more
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement.
We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!