Subscribers can download a pdf of the latest issue of The Drum here.
The latest issue of The Drum includes a review of how London’s top retailers are marking the start of the Christmas season with their festive window displays.Window wonderland
Georgia Barretta-Whiteley of Saatchi & Saatchi X offers up her thoughts on the Christmas windows of Selfridges, Harvey Nichols and more.Heineken refreshes its parts
Heineken UK marketing director Jacco van der Linden shares his plans to build the best marketing team in the country. Girl Guides: Amy Kean, Havas
In the latest instalment of The Drum’s series profiling influential women in digital, we catch up with Havas Media’s Amy Kean.Yorkshire focus
In The Drum’s most recent regional review we shine a spotlight on the agencies and brands operating out of God’s own county – Yorkshire.This issue also includes:
The Drum – Performance supplement
- Some of the best new creative campaigns, featured in our regular creative round-up
- An interview with OgilvyOne MD Jo Coombs
The Drum’s latest supplement covering developments in performance marketing explores the importance of innovation in the space with a feature looking at how publishers are using creative approaches and technology to engage more consumers. The supplement also includes an opinion piece from OMG’s Nathan Salter, who explores the ramifications of Ofgem’s energy industry cashback ban. Meanwhile, The Drum explores how Burtons and Debenhams have integrated affiliate marketing as part of their omnichannel and multichannel approaches, and industry insiders discuss key issues such as decreasing the reliance on the cashback model. As a subscriber you can download pdfs of The Drum and the accompanying supplement below.
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