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The Mailbox in Birmingham unveils campaign to promote its £50m development

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By Ishbel Macleod, PR and social media consultant

November 22, 2013 | 1 min read

The Mailbox in Birmingham has unveiled a new promotional campaign - Still open, still luxurious – with Cogent Elliott following its £50m redevelopment.

The campaign covers regional radio advertising, press adverts, door drops, bus rears as well as 48 sheet poster sites and will be running throughout the Christmas period.

Cogent Elliott also redesigned the website for the shopping destination, to help track and deliver content in a simpler way, with data capture mechanics improved for a wider audience reach.

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