Lyle's Golden Syrup launches Bake, Eat and Be Mary to encourage public to make classic Christmas pudding
Lyle's Golden Syrup has unveiled a nationwide campaign with 100 women called Mary to encourage the public to Bake, Eat and Be Mary by making their own Christmas pudding.
Launching ahead of Stir Up Sunday (24 November), the last Sunday before Advent when traditionally the whole family gathers in the kitchen to stir the Christmas pudding mixture and make a wish, the campaign looks to raise interest in the project.
Mary Greaves, part of the team of Marys spearheading Lyle’s Christmas pudding movement said “It’s our mission to get people back into baking and the Christmas pudding is a fantastic place to start. The dish is a fascinating part of our national heritage, and we’re here to help people connect with their roots as well as preserving the practice for centuries to come.”
Elpida Gailani, senior brand manager of Lyle’s Golden Syrup, added:“The ritual of making and enjoying a delicious, rich Christmas pudding goes back centuries and is a magical part of the season’s festivities. We have recruited our Marys, each with their own family recipe, to encourage would-be bakers to pick up their wooden spoons and mixing bowls and keep the Christmas pudding tradition alive.”
The campaign came following research that found that 75 per cent of Brits admit they have never made their own Christmas pudding and half (49 per cent) don’t even eat the festive dessert on Christmas Day.