Bafta appoints Access for digital strategy and website redevelopment

The British Academy of Film and Television Arts (Bafta) has appointed Access to handle its website redevelopment.

Replacing the current proprietary CMS, the new website will be built on the Drupal open source platform and will deliver an integrated marketing, mobile and e-commerce platform with community features specifically developed for Bafta members.

Pippa Irvine, digital communications manager for Bafta said: “Access was awarded the contract based on the agency’s proven development work, experience in content migrations and ability to provide on-going digital support. We look forward to collaborating with Access to deliver an open source Drupal website with an improved and mobile optimised experience for Bafta’s growing online audience.”

Access will also create a digital strategy programme to complement the organisation’s online growth strategy.

Mark Hope, Access’ digital director commented: “This is an exciting new project for us and is a significant recognition of our team’s technical capabilities. We’re also pleased to be adding another global organisation to our client list and one as prestigious as Bafta is just fantastic. We’re really looking forward to providing Bafta with the support it needs.”

The appointment follows a tender submission and a presentation from shortlisted agencies.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.