Weetabix appoints Cake to handle social


By Ishbel Macleod, PR and social media consultant

November 21, 2013 | 2 min read

Weetabix has appointed Cake as its retained social media agency, as the brand looks to be the top breakfast cereal in the UK.

Cake will be expected to create an online social strategy, as well as handling the social media channels for Weetabix and Alpen.

The agency’s MD Jim Dowling said: “This is a great win for the team. Working with a brand with such a strong heritage as Weetabix will give us plenty of opportunity to do what we love best here at Cake – developing innovative content which push the boundaries of online engagement. We can't wait to get our teeth into it.”

The appointment will also see Cake work with the brand’s existing network of agencies, including BBH, Walker Media, Good Relations PR and The Marketing Store, to deliver fully integrated campaigns.

“Cake’s approach to creativity in the digital space, coupled with the rigour in online reporting and process, really impressed us,” said Sally Abbott, global marketing director at Weetabix. “We were looking for an agency to position us firmly in the lead when it comes to digital, and also who would be ready to get their hands dirty. This made Cake the obvious choice for us.”

Cake was selected following a competitive four-way pitch, overseen by the intermediary, Oystercatchers.


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