Cannes-Do Festival Banner

Movember engages Posterscope for OOH campaign championing 'Mo Bros' efforts

By Gillian West | Social media manager



Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

November 21, 2013 | 2 min read

Movember, the month-long campaign that sees men grow moustaches to raise awareness and funds for men’s health, has unveiled ‘Mo Bro Heroes’ featuring across 30 digital screens throughout the London Underground.

Using the Liveposter platform, Mo Bro Heroes celebrates some of the best Mo Bros from across the UK. Information will be taken from the Movember homepage celebrating Mo Bros’ moustaches and their current fundraising efforts. Those keen to see themselves on the big screen can email directly to with their details.

Working with CBS Outdoor UK and Liveposter, Movember and Posterscope have created the digital campaign to further recognise the Mo Bros and Mo Sistas who are fighting the good fight as well as acting as a rallying cry for the public to support the campaign.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

UK country director at Movember Sarah Coghlan commented: “This year's outdoor advertising activity has helped Movember to reach more people across the UK in innovative ways to spark conversations about men's health. Posterscope has brought passion and enthusiasm to the brief not only by taking the campaign to the streets but also by showing strong support as a community and growing Mo's to support the cause.”

John Owens, client director at Posterscope, said: “This is a fantastic collaboration of multiple media owners in markets across the globe to support the men’s health charity and raise awareness through a tease and reveal mechanic, further enhanced by tactical experiential activity to surprise and engage the consumer.”

The entire project was made possible by the generosity and assistance of all the media owners involved.

Content created with:

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think, feel and do out of the home and translates this understanding into compelling, creative and quantifiable solutions which make a meaningful difference to clients’ businesses. Posterscope has over 1,000 people in 61 offices located in 35 countries worldwide.

Find out more


Industry insights

View all
Add your own content +