Affinity Sutton

Affinity Sutton relaunches EnergyFit programme on the back of energy price hikes


By Gillian West, Social media manager

November 21, 2013 | 2 min read

Housing association Affinity Sutton has worked with 999 to relaunch its EnergyFit programme which aims to empower residents to run their homes as efficiently and affordably as possible.

Spurred by the rising energy prices Affinity Sutton felt it was timely to refresh the look and feel of its programme as well as step up the support it offers to residents. 999 was briefed to create friendly, accessible and appealing communications that would also encourage children to take part.

A gang of characters were created, each with different roles, to represent key areas affecting residents, breaking down the information as well as bringing potential savings to the fore.

“Engaging our residents around the idea of saving energy is an important challenge for us,” explained Tom Vaughan, Affinity Sutton director of marketing and strategy. “Affinity Sutton challenged 999 to come up with a strong creative concept, and we are very pleased with the campaign and optimistic about the impact it will have.”

999 senior designer, Chloe Pillai, added: “We felt that by creating characters we would engage the audience more effectively, demonstrating the easy ways to save money. We restructured the content to communicate the instructions simply and the benefits clearly. Combining this with the friendly tone of the team we hope the campaign will empower residents to take action to start saving energy and money.”

The focal point of the campaign is a toolkit, which will be sent to residents after a referral from frontline staff, who were exposed to the campaign first. The existing toolkit format was overhauled by 999 and now comprises of a one piece folder complete with thermometer to help residents monitor the temperature in their home.

A tea bag has also been included to encourage residents to take five minutes and read over the information.

Affinity Sutton

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