Ad of the Day: Blood Donation - I Want
So often, spots for good causes can be mired in sentimentality and button-pressing. Here, then, is a salutory lesson in how to fire home a message without any of the guilt-inducing gubbins getting in the way. The children are a delight; and the revelation at the end is delivered with just the right balance of brevity and feeling. Lovely.
Agency: DLKW Lowe
Creative Director: Andrew McAnaney
TV Producer: Charlotte Stirrup
Production Co: Independent Films
Director: Henry Mason
Producer: Giles Skillicorn
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