Ad of the Day: Blood Donation - I Want

So often, spots for good causes can be mired in sentimentality and button-pressing. Here, then, is a salutory lesson in how to fire home a message without any of the guilt-inducing gubbins getting in the way. The children are a delight; and the revelation at the end is delivered with just the right balance of brevity and feeling. Lovely.

Agency: DLKW Lowe