Author

By The Drum Team | Editorial

November 21, 2013 | 1 min read

Sponsored by:

What's this?

So often, spots for good causes can be mired in sentimentality and button-pressing. Here, then, is a salutory lesson in how to fire home a message without any of the guilt-inducing gubbins getting in the way. The children are a delight; and the revelation at the end is delivered with just the right balance of brevity and feeling. Lovely.

Agency: DLKW Lowe

Creative Director: Andrew McAnaney

TV Producer: Charlotte Stirrup

Production Co: Independent Films

Director: Henry Mason

Producer: Giles Skillicorn

Ad of the Day is brought to you in association with David Reviews.

NHS UK Advertising

Content created with:

DLKW Lowe

Find out more

More from NHS

View all