Pepsi has apologised for a Swedish Facebook campaign which showed a Christiano Ronaldo voodoo doll being tortured with pins, crushed by a Pepsi can and tied up to a railway ahead of Portugal’s World Cup qualifier game against Sweden.
“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned,” said a Pepsi spokesperson.
Ronaldo ended up scoring all four of Portugal’s goals during the match, however 21,000 fans spent most of the game complaining on the soft drink brand’s Facebook page.