By Jennifer Faull | Deputy Editor

BBDO New York


Fedex article

November 20, 2013 | 1 min read

FedEx has launched a new ad campaign across the US ahead of the holiday season.

Designed to promote its new One Rate shipping service, a series of ads are appearing across TV, print and Vine, all ending with the tagline ‘Introducing FedEx One Rate. Simple, flat-rate shipping with the reliability of FedEx.’

The first 15 second spot features Santa packing lumps of coal while the other features cozies that were knit by the winner of FedEx’s small business grant contest – Darn Good Yarn. Both highlight that you can pack until the box is full, as it is shipped at one flat rate.

The print ads echo this sentiment, as does a series of Vine videos.

All work was created by FedEx’s long-time creative agency partner, BBDO NY.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Advertising

View all