Dundee City Council has announced the appointment of Stripe to handle PR for its One City, Many Discoveries campaign.
The remit will see the agency look to engage with audiences across the city, in particular the business community, promoting its Christmas Night Light activity.
The 12-month contract starts immediately with the Stripe team, headed up by director, Morna McLelland, reporting in to campaign manager, Jennifer Caswell.
McLelland said; “One City, Many Discoveries is a well-established and forward-thinking campaign that showcases all that the city has to offer, attracting more people to live, work, study and invest in the city. We’re looking forward to working with the Dundee team again this year to help re-ignite interest and excitement in the campaign and continue to drive momentum through inspiring and creative PR tactics.”
Stripe will look to build on the PR activity to date in a campaign that dovetails with existing marketing activity.