Yahoo, ITV.com, The Guardian and Sky Media among the winners at the IPA 2013 Media Owner Awards
Yahoo, ITV.com, The Guardian, Sky Media, Channel 4 and Global Radio were some of the biggest winners at the IPA 2013 Media Owner Awards, sponsored by The Drum.
The Awards, which took place at the Supernova pop up venue in London’s Embankment Gardens on the 19 November, reward the industry’s most innovative and effective activity and individuals from the world of online media.
From a shortlist of 58, 16 awards and 13 commendations were presented.
The winner of the best online campaign went to Yahoo for the Twentieth Century Fox ‘Life of Pi’ campaign, which the judges said “drew inspiration from the movie’s themes to establish emotional connections with users in order to build awareness and create wonder.”
Meanwhile the best cross-media campaign award went to what the panel described as a “ground-breaking collaboration” between Bauer Media and Channel 4 for the ‘Heat4’ activity, which took advantage of emerging dual screen behaviours.
Individuals were also recognised at the ceremony, with Sean Dillon, head of advertising technology at the Telegraph Media Group, named the Unsung Hero of 2013.
Gillian Roberts, creative multiplatform manager at ITV.com was recognised at this year’s Rising Star while Steve Doyle, European commercial director at InSkin Media was awarded Commercial Director of the year. InSkin were also presented with the Best Media Owner accolade in the survey based awards, with the panel saying it "showed great consistency" having also placed third in the autumn survey.
The judging panel for the submission-based awards was chaired by Pete Robins and included members of the IPA Digital Media Group as well as two client judges; Jane Savage, head of digital and e-commerce at Johnson & Johnson and Dan Radford, head of digital marketing strategy at The Walt Disney Company.
“As Chairman of Judges for these awards, I have been really pleased by the forward thinking and effective campaigns that this year’s winners have executed. I have also been hugely impressed with the winners of the individual awards; their enthusiasm for doing inventive work shone through, coupled with their ability to balance their clients’ needs has led to some great, mutually beneficial outcomes,” said Robins.
“Judging these awards shows, again, just how much really good work is happening in our industry.”
A full list of award winners can be found below.
Most Innovative Technology
Winner – AdVox, Qriously
Highly Commended - Householding, Specific Media
Unsung Hero
Winner - Sean Dillon, Head of Advertising Technology, Telegraph Media Group
Highly Commended - Caoimhe Cox, Senior Account Manager, RadiumOne
Highly Commended - Enkeleda Mata, Platform Solutions Consultant, DoubleClick Search by Google
Rising Star
Winner - Gillian Roberts, Creative Multiplatform Manager, ITV.com
Highly Commended - Jacquie Penn, Group Head, AOL
Highly Commended - Holly Stamp, UK Sales Manager, Exponential
Best Cross-Media Campaign
Winner – ‘Heat4’, Bauer Media for Channel 4
Highly Commended – ‘Conversations Start Here’, AOL for Huffington Post UK
Highly Commended – ‘Keep Britain Smiling’, Global Radio for Colgate
Best Online Campaign
Winner – ‘Life of Pi’, Yahoo! for Twentieth Century Fox
Highly Commended – ‘Guardian Witness powered by EE’, The Guardian for EE
Highly Commended – ‘Food Channel Partnership’, Microsoft Advertising for Sainsbury’s and MSN
Commercial Director
Winner - Steve Doyle, European Commercial Director, InSkin Media
Best Un-featured Media Owner
Winner - Global Radio
Highly Commended - Rocket Fuel
Highly Commended - ESI Media
Sales Newcomer
Winner - Adrian Vella, Search Account Manager, Yahoo!
Highly Commended - Tricia Fallows, Senior Sales Executive, AOL
Highly Commended - Shinal Patel, Digital Sales Executive, Telegraph Media Group
Survey-based winners
Best Media Owner
Winner - InSkin Media
Most Improved Media Owner
Winner - Sky Media
Best at Innovation
Winner - Say Media
Most Improved at Innovation
Winner - The Guardian
Best at Cross-Media
Winner - Telegraph.co.uk
Most Improved at Cross-Media
Winner - Sky Media
Best Partner
Winner - Say Media
Most Improved at Partnership
Winner - The Guardian
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Channel 4
Channel 4 is a British public-service television broadcaster that began transmission on 2 November 1982.
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Inskin Media
Inskin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.
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