Yahoo, ITV.com, The Guardian and Sky Media among the winners at the IPA 2013 Media Owner Awards

Yahoo, ITV.com, The Guardian, Sky Media, Channel 4 and Global Radio were some of the biggest winners at the IPA 2013 Media Owner Awards, sponsored by The Drum.

The Awards, which took place at the Supernova pop up venue in London’s Embankment Gardens on the 19 November, reward the industry’s most innovative and effective activity and individuals from the world of online media.

From a shortlist of 58, 16 awards and 13 commendations were presented.

The winner of the best online campaign went to Yahoo for the Twentieth Century Fox ‘Life of Pi’ campaign, which the judges said “drew inspiration from the movie’s themes to establish emotional connections with users in order to build awareness and create wonder.”

Meanwhile the best cross-media campaign award went to what the panel described as a “ground-breaking collaboration” between Bauer Media and Channel 4 for the ‘Heat4’ activity, which took advantage of emerging dual screen behaviours.

Individuals were also recognised at the ceremony, with Sean Dillon, head of advertising technology at the Telegraph Media Group, named the Unsung Hero of 2013.

Gillian Roberts, creative multiplatform manager at ITV.com was recognised at this year’s Rising Star while Steve Doyle, European commercial director at InSkin Media was awarded Commercial Director of the year. InSkin were also presented with the Best Media Owner accolade in the survey based awards, with the panel saying it "showed great consistency" having also placed third in the autumn survey.

The judging panel for the submission-based awards was chaired by Pete Robins and included members of the IPA Digital Media Group as well as two client judges; Jane Savage, head of digital and e-commerce at Johnson & Johnson and Dan Radford, head of digital marketing strategy at The Walt Disney Company.

“As Chairman of Judges for these awards, I have been really pleased by the forward thinking and effective campaigns that this year’s winners have executed. I have also been hugely impressed with the winners of the individual awards; their enthusiasm for doing inventive work shone through, coupled with their ability to balance their clients’ needs has led to some great, mutually beneficial outcomes,” said Robins.

“Judging these awards shows, again, just how much really good work is happening in our industry.”

A full list of award winners can be found below.

Most Innovative Technology

Winner – AdVox, Qriously

Highly Commended - Householding, Specific Media

Unsung Hero

Winner - Sean Dillon, Head of Advertising Technology, Telegraph Media Group

Highly Commended - Caoimhe Cox, Senior Account Manager, RadiumOne

Highly Commended - Enkeleda Mata, Platform Solutions Consultant, DoubleClick Search by Google

Rising Star

Winner - Gillian Roberts, Creative Multiplatform Manager, ITV.com

Highly Commended - Jacquie Penn, Group Head, AOL

Highly Commended - Holly Stamp, UK Sales Manager, Exponential

Best Cross-Media Campaign

Winner – ‘Heat4’, Bauer Media for Channel 4

Highly Commended – ‘Conversations Start Here’, AOL for Huffington Post UK

Highly Commended – ‘Keep Britain Smiling’, Global Radio for Colgate

Best Online Campaign

Winner – ‘Life of Pi’, Yahoo! for Twentieth Century Fox

Highly Commended – ‘Guardian Witness powered by EE’, The Guardian for EE

Highly Commended – ‘Food Channel Partnership’, Microsoft Advertising for Sainsbury’s and MSN

Commercial Director

Winner - Steve Doyle, European Commercial Director, InSkin Media

Best Un-featured Media Owner

Winner - Global Radio

Highly Commended - Rocket Fuel

Highly Commended - ESI Media

Sales Newcomer

Winner - Adrian Vella, Search Account Manager, Yahoo!

Highly Commended - Tricia Fallows, Senior Sales Executive, AOL

Highly Commended - Shinal Patel, Digital Sales Executive, Telegraph Media Group

Survey-based winners

Best Media Owner

Winner - InSkin Media

Most Improved Media Owner

Winner - Sky Media

Best at Innovation

Winner - Say Media

Most Improved at Innovation

Winner - The Guardian

Best at Cross-Media

Winner - Telegraph.co.uk

Most Improved at Cross-Media

Winner - Sky Media

Best Partner

Winner - Say Media

Most Improved at Partnership

Winner - The Guardian

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