Rare single malt Scotch whisky Glenfiddich Spirit of a Nation has engaged with Purple Creative to design its packaging and photography.
With on 200 bottles of the spirit made, the £1,000 bottles will be sold to raise funds for charity Walking with the Wounded, with all proceeds after costs donated.
Spirit of a National was inspired by the brands involvement in the Walking with the Wounded and the rare 29 year-old whisky, selected by Glenfiddich malt master Brian Kinsman, hopes to reflect the extraordinary feat of endurance the four wounded servicemen and women are undertaking this December.
The packaging has been designed to reflect the extreme conditions that #TeamGlenfiddich will face on their race to the South Pole, with white being used as the primary colour palette to represent the endless expanse of snow and ice. The secondary colour of red has been used to reflect the team colours.
White-on-white, as if embossed in snow, typography features as part of the design with design details such as a compass pointing south and an age statement in white added by the UK-based design agency. Silver foiling and red varnish on the label detail are used to reflect the rarity of the whisky.
Of the packaging design, Gary Westlake, founder and creative director at Purple Creative, said: “It was an honour to create a limited edition whisky to represent such a unique challenge. Inspired by the expedition’s terrain and technology, we had to create a contemporary whisky, while adding the premium craftsmen cues you’d expect from a Glenfiddich Vintage Reserve. Hopefully we’ve achieved that, and we wish #TeamGlenfiddich every luck in both the race, and in raising as much money as possible.”
An accompanying box leaflet also features white typography with varnishing on the front cover. Inside it tells of the story of Glenfiddich founder William Grant with a gatefold revealing a contemporary map of Antarctica complete with foiling and spot colours showing the race route. The copy also tells the story of each #TeamGlenfiddich member.