The Drum Awards for Marketing - Extended Deadline

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By John Glenday, Reporter

November 19, 2013 | 1 min read

X Factor judge Gary Barlow has been recruited by Compare the Market to front the latest iteration of its Meerkat themed commercials.

The 30 second piece sees Barlow on a jog alongside a Manchester canal before being flanked by a Segway riding Aleksandr and Sergei.

During this encounter Barlow accepts an invitation to perform at a Coronation Street party this Sunday at 19:00.

The advert, devised by VCCP, coincides with the release of Barlow’s third studio album, ‘Let me Go’ and a competition to meet the star himself.

Compare The Market Meerkat Gary Barlow

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