Connection appoints Propaganda to help position the contemporary furniture brand for growth
Designer and manufacturer of contemporary furniture Connection has selected Propaganda to help uncover key areas of business growth and improve brand equity.
Tasked with developing a strategy that will leverage growth and move Connection to the next level, the Leeds-based agency will use its Brand Discovery process to gather insight from Connection’s stakeholders.
“We’re looking to build on our history and position the business for significant growth. Our workforce of 60 people are some of the most skilled in the industry, and the average length of service of ten years is testament to the importance we place on investment in people. This process will allow us to discover brand truths and identify the best avenues to achieve our strategic goals,” said Annabelle Hill, director at Connection.
Client services director at Propaganda Craig Harrold added: “Connection are looking to build their brand impact and grow their business with a market leading proposition. We’ll use Brand Discovery to gain insights into current trends and future opportunities. By using our expertise in business transformation we’ll look to develop their proposition for the future benefit of the brand.”
During its two decades in business Connection has seen the market change significantly, the appointment is hoped to help with continuing to meet these changing needs.
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