Betfair launches ‘cash Out’ TV advertising campaign
Betfair has launched a new dynamic TV advertising campaign around live Tier A football matches screened on Sky Sports as part of a wider tie-up with the broadcaster.
‘Cash Out’ will run in conjunction with real-time messaging adverts on YouTube which will relay dynamic odds relating to live matches every 10-15 seconds.
Commenting on the campaign, Betfair’s brand director, Mark Ody, said: “The immediate nature of Betfair’s Cash Out product makes it a natural fit for dynamic advertising. The new TV creative allows us to communicate real-time and reactive messaging based on the outcome of the match, further enhancing the excitement around live sport.”
“We are delighted with the introduction of dynamic messaging into our YouTube adverts. This is a key development within the channel, marking us out as a brand constantly pushing the boundaries of digital marketing.”
The Cash Out campaign promotes the exact figure customers can ‘Cash Out’ at any given time and will be promoted through digital banner advertising on Talksport.