Ad of the Day: Sony Playstation - For The Players

"This... is PS4!" yells someone assertively above sirens and explosions. In other words, he's telling you to come and have a go if you think you're hard enough. That's going to be an irresistible challenge to existing gamers all right; who wouldn't want the chance to experience some kind of lawless apocalypse vicariously while sporting a headband and overdeveloped triceps?

Agency: 180 (Amsterdam)