Ad of the Day: Sony Playstation - For The Players

"This... is PS4!" yells someone assertively above sirens and explosions. In other words, he's telling you to come and have a go if you think you're hard enough. That's going to be an irresistible challenge to existing gamers all right; who wouldn't want the chance to experience some kind of lawless apocalypse vicariously while sporting a headband and overdeveloped triceps?

Agency: 180 (Amsterdam)

Creative Director(s): Al Moseley / Graeme Hall / Martin Terhart

Creative Team: Enrique Reija / Olivier Klonhammer

TV Producer: Nicole Reid

Film Prod Co: Outsider

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

Post-Prod House: Electric Theatre Collective

VFX Producer / Supervisor: Lee Pavey

Editing House: Work

Audio House: Wave

Ad of the Day is brought to you in association with David Reviews.

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