Socialbakers has today announced the appointment of Neil Weston as chief operating officer.
In his new role, Weston will look to help drive growth within the business for both its SaaS and custom analytics clients.
He said: “Socialbakers has perfected the synergy between technology and analytics within this space. It has an opportunity to be the clear market leader by expanding the product portfolio, increasing coverage geographically and vertically with a focus on higher value ROI. Opportunities like this rarely arise, and I am excited to be working with such a dynamic team.”
Weston has held senior positions at various companies, including senior vice president at Nuance Communications, senior vice president and general manager for International at Omniture, president EMEA at Siebel Systems, Inc., vice president Asia Pacific and Japan at Vignette, and managing director of Australasia at Oracle.