Semichem launches Christmas ad campaign
Semichem has launched a Christmas ad campaign focusing on celebrity fragrances.
The brand campaign was created by STV Creative and shows the celebrity fragrances of David and Victoria Beckham and the unusual match of Calum Best and Beyoncé ‘posing’ on the red carpet.
The 20-second ads will run in Scotland and Northern Ireland on STV, UTV, Channel 4 and Channel 5.
Kimberly Guthrie, director of marketing for Semichem, said: “Celebrity fragrance is a large part of our business and we are renowned for having some of the most competitive prices in this market.
“The celebrity fragrance market is continuing to grow with major celebrities like David and Victoria Beckham, Beyoncé, One Direction and Calum Best all launching beautiful fragrances, and these are sure to be some of the most popular gifts this Christmas.”
The campaign will be supported by a sponsorship of STV celebrity news channel Showbuzz, alongside social media activity and in-store point of sale packaging.
Content created with:
STV Creative
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